Anima Agrawal
Senior Product DesignerEXPERIENCE
- Spearheaded the end-to-end UX/UI redesign of the flagship B2B workflow automation suite for 120K+ active enterprise users, increasing task completion speed by 38%.
- Architected and maintained a multi-platform Figma Design System with 180+ accessible components and design tokens, reducing frontend handoff time by 45%.
- Partnered with Product Managers and Principal Engineers to run continuous discovery sprints, usability testing, and funnel optimization experiments.
- Designed the mobile investment onboarding and KYC verification flow for iOS and Android, lifting new user activation from 54% to 81% within two quarters.
- Conducted 40+ moderated user interviews and contextual inquiries with retail investors to simplify complex portfolio analytics dashboards.
- Collaborated closely with engineering teams during sprint QA to ensure pixel-perfect execution and WCAG 2.1 AA accessibility compliance.
- Delivered responsive web and mobile interfaces for 12+ international startup clients across e-commerce, health-tech, and ed-tech sectors.
- Created interactive high-fidelity prototypes in Figma and Protopie that helped early-stage founders secure over $4.5M in seed funding.
EDUCATION
PROJECTS
- Designed a 4-layout ATS-optimized resume kit in Figma Community adopted by thousands of product designers and software engineers worldwide.
- Engineered typographic hierarchy using Bitter and Inter to balance recruiter readability with automated ATS parser compatibility.
- Streamlined virtual doctor consultation booking and digital prescription tracking for senior patients, reducing support tickets by 32%.
SKILLS
Design & Prototyping: UI/UX Design, Design Systems, Interaction Design, Wireframing, Rapid Prototyping, Information Architecture, Responsive Web & Mobile Design
Project Management: Agile Scrum, Design Sprint Facilitation, Product Strategy, Cross-Functional Roadmapping, Design Ops, Stakeholder Alignment
Collaboration Tools: Figma, FigJam, Adobe Creative Suite, ProtoPie, Framer, Jira, Linear, Notion, Maze, Hotjar, Storybook
Other Skills: HTML5/CSS3 Semantics, WCAG 2.1 Accessibility, Micro-interactions, Design Token Governance, Mentorship
Certifications & Training: Google UX Design Professional Certificate — Coursera • Enterprise Design Thinking Practitioner — IBM • Accessibility for Web Design — W3C / edX
Languages: English (Fluent / Professional), Hindi (Native)